Short Guide To Effective E-store

Blog  •  10.06.23
Short Guide To Effective E-store

Going online through aggregators seemed a fast & effective solution. It didn’t always come with the desired long-term growth. The real solution is your own e-store - check how!


Operating an e-store comes with its fair share of challenges. In today's highly competitive digital landscape, it is essential to create a strategy that maximizes the effectiveness of your online business. Partnering up with aggregators was a seemingly quick solution to deal with technology and get to the online space. 

However, this partnership can come up with a full range of issues, the largest being the price of commission and the lack of brand visibility. These challenges can break a company. Addressing the mentioned and other challenges can be done effectively with a full stack of proven software to provide a comprehensive solution that enhances every e-store performance.


How can you effectively manage and present product information?

One of the significant challenges for e-stores is managing and presenting accurate and compelling product information. Inconsistencies, incomplete details, and poor content organization can lead to customer frustration and loss of sales. To overcome this, it is crucial to implement Product Information Management (PIM) software. 

A PIM system acts as a single source of truth, allowing you to centralize all product information and ensure consistency across various channels. It helps you organize and enrich product data, streamline content creation, and deliver a seamless shopping experience to your customers.

How can you optimize order fulfillment and improve efficiency?

Effective warehouse management plays a vital role in last-mile delivery. The first logical step is to efficiently organize inventory so that stock levels (and expiration dates as those are significant for grocers) are known and updated accurately. The supporting process is the order fulfillment process that must be optimized to lessen the potential for misinformation about stock and reduce processing time. Ideally, companies that deal with delivery should strive to have real-time updates from the warehouse, and for every party affected: the company’s employees, the couriers, and the customers. 
By providing accurate information about the stock and processes the warehouse can critically affect the delivery process.

Why is the integration of e-commerce software solutions important?

Integration of e-commerce software solutions is crucial because it enables seamless data flow and communication between different systems within an e-store ecosystem. Without integration, businesses often face challenges such as data inconsistencies, manual data entry errors, and disjointed processes. 

By integrating software solutions to work as one tightly connected system, businesses can create a unified and efficient operational framework. This integration streamlines workflows, enhances data accuracy, and enables real-time visibility, ultimately maximizing the effectiveness of the e-store and delivering a superior customer experience.


All of the mentioned challenges and many others are what Yango Tech's software architects solve when customizing a full stack or solution for each client. For an e-commerce launch from scratch, Yango Tech Full Stack includes:

  1. White Label Store App: A customizable and user-friendly White Label Store App enables building and maintaining a visually appealing and functional e-store. This solution offers a seamless shopping experience for your customers, with features like easy navigation, smart categories, multiple tags, smooth product search, a shopping cart, and secure payment options. Added value comes with the personalization of the app, as well as the ability for real-time order updates. 
  2. Product Information Management (PIM) Software: This software acts as a central hub for all your product data. It allows you to store, manage, and enrich product information, including descriptions, images, specifications, and pricing. With a robust PIM system, you can ensure consistency across multiple sales channels, accelerate time-to-market for new products, and enhance the accuracy of your product information. Consider adding videos to give your customers a “phygital” experience. 
  3. Fulfillment Service: A comprehensive suite of tools to streamline your order fulfillment process that updates every 3 seconds, providing real insights 24/7. The Warehouse Management System (WMS) optimizes inventory management and order processing, ensuring timely and accurate deliveries. The Picker App assists your warehouse staff in picking and packing orders efficiently, while ML algorithms help with intelligent batching and surging for improved productivity. 
  4. Last-Mile Solution: As delivery starts at the warehouse, it is important to start tracking every order from the collection at the warehouse. To organize, track and review the delivery process our Last Mile solution uses Dispatch software and Courier app. It enables you to track deliveries in real-time using geo-tracking technology, allowing you to provide accurate delivery updates to your customers. The smart routing feature optimizes delivery routes, reducing transit times and enhancing overall efficiency. 
  5. Business Intelligence Service: Business Intelligence service was developed to work on the future of your business with custom reporting and analytics capabilities. It allows you to gain valuable insights into your e-store's performance, customer behavior, and sales trends. These insights can help you make data-driven decisions, identify areas for improvement, and develop targeted marketing strategies to grow your business.


By implementing Yango Tech's full stack for e-commerce launch, you can expect significant improvements in your e-store's effectiveness or a strong launch especially if complimented by effective marketing tactics. To make it online it’s important to rely on a proven solution and concentrate on sales. 

Partnering with tech stack experts covers the unknowns of technology and provides the tools to grow. With streamlined product information management, efficient order fulfillment, real-time delivery tracking, and data-driven insights, you can enhance the customer experience, increase sales, and drive business growth. Embracing these comprehensive solutions empowers you to stay competitive and thrive in the dynamic world of e-commerce.

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